The Definition of Backlinks and The Role of Building Links In SEO
Unlike what most people tend to believe today, SEO is way much beyond keywords and title tags considering that adding high-quality links to one’s posts and pages is also crucial. Unlike keywords, one cannot build links alone, but they need a site willing to post the link which brings us to the major subject of discussion that defines backlinks and how to build them. Discussed below are all the facts that anyone needs to know about backlinks and how to build them as well.
Just like the name suggests, backlinks are just links on one website to another for someone that may not understand what they are. Any internet user has probably seen them somewhere considering that everyone uses them ranging from bloggers who add links to their old posts each site to many other users of the internet. Additionally, news articles also follow the same trend by using backlinks within each of the stories together with white papers that contain backlinks to statistics of the next section.
Before discussing the importance of links in SEO, it is vital to note that search engines use links to discover the web pages and also identify page rankings following its algorithm. Even though no one fully understands how much weight the algorithms give to backlinks, everyone must understand that they are vital especially to Google. It was, in fact, Larry Page, one of the Google founders who invented among many other things PageRank which is a tool used in measuring page quality based on the number of other pages that refer back to it. Backlinks build authority for a site as well as all the other sites that it links which builds a relationship where the websites vouch for each other’s reputation. Backlinks are highly beneficial on websites today through several ways including giving the site more chances for Google spiders to discover it and also to build more authority as long as one has more discovery options. While Google loves backlinks due to faster indexing that comes with them, it is vital to note that the same does not just benefit this search engine but also the website as well. While there are so many options that one can choose from every time they need to build backlinks, most of them choose to buy backlinks although there is also the broken link method as well as the guest article technique and the PR method among many others.